For this project, I was tasked with completely re-branding a local playground. I created a new logo and branding along with a mock-up of a mobile website. I designed a strong mark that is recognizable from far away. Smith is known for being a place where city kids and their families can go to be in nature. Thus, I decided to have the logo be a simplified tree and pull colors from nature. I included a color-changing GIF to represent how the park is open all four seasons.
